All your devices.
One intelligent platform.Connect your devices, data and customers into one seamless ecosystem. Real-time insights, instant marketing tools, and automated workflows. All in one platform.
One Platform. Every Interaction Connected.
The Bridge brings together all the information your devices collect, gives you clear insights, and allows you to engage customers directly through built-in marketing tools.
Automatic scheduling.
Manage screen content, playlists, rotations and time-based campaigns from one dashboard. Schedule updates in advance or make instant changes, keeping every connected device accurate, consistent and fully updated without on-site work.
Data & insights.
View age range, gender, dwell time and engagement data captured across your devices. The Bridge organises this information, helping you better understand who is interacting, how they behave and what patterns matter for your venue or brand.
Marketing tools.
Use customer-entered details such as mobile numbers, email addresses and dates of birth. Combine this data with built-in SMS and WhatsApp tools to deliver messages, launch campaigns and respond directly to real customer behaviour.
Marketing automation.
Create automated actions that respond to demographic profiles and the information customers submit. Deliver promotions at the right moment, guide follow-up journeys and ensure every response is based on real behaviour.
How does the Bridge add value?
Most businesses already use vending machines, digital signage or interactive devices as part of their daily operations – each of which serve a primary purpose, whether that is selling products, sharing information or entertaining customers.
Our technology adds a second purpose: data gathering. Each device captures customer details, demographics and behaviour during normal use, giving businesses valuable insight without any extra effort.
The Bridge enables two things: for devices to serve their original functions and the continuous collection of actionable data, supported by the ability to use that data in ways that drive marketing, engagement and better decisions.
How the Bridge works.
The Bridge runs in the background of every device, gathering data, organising it and giving businesses the tools to act on it. Everything happens automatically.
1. Devices capture data.
Your devices collect customer details, demographic information and interaction behaviour during everyday use. Each interaction becomes a data point, captured instantly.
2. Log into the Bridge.
All data flows straight into your Bridge dashboard. You simply log in to see everything organised and presented clearly, giving you an instant view who has interacted with your devices and what they’ve done.
3. Get insights and take action.
View insights, plan messaging campaigns, send promotions and run automations based on the data that your devices have captured from customers that are already familiar with your business.
Starter
Single venue, single device, moderate messaging.-
1,000 contacts
-
500 SMS messages
-
30% of vending profits
-
£25/mo rental per device
-
12 month contract
Growth
Single venue, multiple devices, higher messaging.-
10,000 contacts
-
2,500 SMS messages
-
40% of vending profits
-
£22/mo rental per device
-
12 month contract
Engagement
Multi-device venues with high messaging volumes.-
25,000 contacts
-
5,000 SMS messages
-
45% of vending profits
-
£19/mo rental per device
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12 month contract
Enterprise
Large-scale deployments and custom messaging.-
Unlimited contacts
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Custom SMS packages
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50% of vending profits
-
Bespoke device packages
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Custom contract duration
Who we work with.
We support retailers of every size, from independent shops to national chains, with technology that fits naturally into real-world retail environments.
Real world results.
See how our systems are transforming customer experience, boosting sales, and streamlining operations in high-footfall retail environments.

Digital signage for retail stores improves engagement across Nisa convenience locations.
Digital signage for retail stores improved customer engagement in Nisa shops while capturing insights and powering new marketing capabilities through The Bridge.

In-store customer engagement boosted across 13 SPAR stores with retail roulette.
In-store customer engagement increased in 13 SPAR stores as Retail Roulette captured customer data and created new marketing opportunities through The Bridge.

Power bank vending machine improves patient convenience at Leeds General Infirmary.
A power bank vending machine at Leeds General Infirmary improved patient convenience and reduced staff strain.
Let's start the conversation.
If you are interested in working with British Automation or learning more about our products and services, simply fill out this form and a member of our team will be in touch to discuss your requirements.