Privacy policy.
Who We Are
This website (https://britishautomation.co.uk) is operated by Ashbe Ltd, a company registered in England and Wales under company number 12535110.
Registered office: Unit 135b North Street, Romford, Essex, RM1 1ED, United Kingdom.
Ashbe Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under applicable data protection laws.
This policy applies to personal information collected through our website, our interactive digital devices installed in venues, associated landing pages accessed via SMS or QR code, and any related online services.
Consent
By using our website, you consent to this Privacy Policy and agree to the collection and use of information as described below.
Information We Collect
We may collect and process the following types of personal data:
- Information you provide directly – for example, your name, company name, address, email address, and telephone number when you contact us through a form or by email.
- Message content – any additional information you include in your enquiry or correspondence.
- Technical information – such as IP address, browser type, device information, operating system, referral URLs, and time zone settings.
- Usage information – details of how you interact with our website and services.
Information collected through our interactive digital devices and related landing pages:
- Mobile phone number.
- Date of birth (if provided).
- Photos and videos created through the device.
- The venue where the interaction occurred.
- Date and time of interaction.
- Records of marketing consent or opt-out decisions.
How We Use Your Information
We may use the information we collect to:
- Provide, operate, and maintain our website and interactive digital services.
- Respond to your enquiries and provide customer support.
- Improve and personalise your experience.
- Analyse usage and performance to improve our content and services.
- Communicate with you, including for updates, service information, or marketing (if you have consented).
- Detect, prevent, and address technical issues or fraudulent activity.
- Comply with legal obligations.
- Deliver media created through our interactive devices via SMS or secure link.
- Verify eligibility for participation in age-restricted venues (where applicable).
- Share contact details with the venue where consent has been provided for marketing communications.
Marketing & Venue Communications
If you choose to receive promotional communications when using one of our interactive digital services, your mobile number and associated information may be shared with the venue where your interaction took place for the purpose of sending marketing messages.
You may withdraw your marketing consent at any time by using the unsubscribe instructions provided in any message.
We do not sell personal data.
Lawful Basis for Processing
We process personal data under the following lawful bases:
- Contractual necessity: to deliver requested services and requested media.
- Legitimate interests: to operate and improve our services.
- Consent: for marketing communications.
- Legal obligation: where required by law.
Log Files
Like most websites, we collect log data automatically through our hosting provider.
These files record information such as IP addresses, browser types, Internet Service Providers (ISPs), date/time stamps, referring and exit pages, and click counts.
This data is used for analytics and site administration only and is not linked to any personally identifiable information.
Cookies
Our website uses cookies to enhance user experience and analyse web traffic. Cookies are small text files stored on your device that help us understand user preferences and improve functionality.
You can control or delete cookies through your browser settings. For more information, visit www.allaboutcookies.org.
Third-Party Services
Our website may contain links to third-party websites or use embedded services (such as analytics or media players).
We are not responsible for the privacy practices or content of those external sites.
Please review their individual privacy policies for more information.
Data Retention
We retain personal data collected through our website and interactive digital services only for as long as necessary to deliver the service, operate our systems, and comply with legal obligations.
Marketing preferences are retained until you opt out.
Media files may be deleted after a defined operational period unless required for legitimate business purposes.
Data Protection Rights (GDPR)
Under the UK General Data Protection Regulation (GDPR), you have the following rights:
- Right to access – request copies of your personal data.
- Right to rectification – request correction of inaccurate or incomplete data.
- Right to erasure – request deletion of your data where legally permissible.
- Right to restrict processing – request limits on how we use your data.
- Right to object – object to specific types of processing, such as direct marketing.
- Right to data portability – request transfer of your data to another organisation or to you.
To exercise any of these rights, please contact us using the details below. We will respond within one month in accordance with legal requirements.
Children’s Privacy
Our interactive digital services may be installed in venues that are restricted to individuals aged 18 or over. Where date of birth information is collected, it may be used to verify eligibility for participation.
We do not knowingly collect personal data from individuals under the age of 18.
If you believe that a child has provided us with personal information, please contact us immediately so that we can remove it.
Contact Us
If you have any questions or requests regarding this Privacy Policy or your personal data, please contact:
Email: [email protected]
Post: Ashbe Ltd, Unit 135b North Street, Romford, Essex, RM1 1ED, United Kingdom
Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date.
Last updated: March 2026.