Our Technology
Data that drives results.
Capture insights at the source and turn every interaction into usable data that powers marketing, personalisation, and smarter business decisions.
The power behind insight.
Data is the invisible engine behind today’s best-performing businesses. When captured intelligently, it unlocks sharper marketing, deeper insight, and operational control that’s actually informed.
Know your audience.
Build a richer, more detailed picture of who’s engaging with the product or service and how to effectively reach them again.
Make better decisions.
Spot trends, measure outcomes, and make confident decisions using real data — replacing guesswork with actionable insight.
Improve the experience.
Learn how users interact in real time and adapt the journey to increase satisfaction, repeat usage, and loyalty.
Our approach to data capture.
We design every layer of our systems, from hardware to cloud, to ensure data is captured automatically, accurately, and ethically. It’s all built in, with no added work for staff and no disruption to the customer experience.
On-device interaction.
Data capture begins at the point of engagement. Whether a user taps, scans, inputs details, or is passively analysed through age estimation, our machines collect valuable insights as a seamless part of the experience — not a separate process.
Intelligent software layer.
Each product runs British Automation’s custom-built software, engineered to capture meaningful data without slowing things down. This includes contact details, behavioural patterns, session metadata, and facial analysis where applicable — all processed in real time.
Secure cloud sync.
Once captured, data is encrypted and securely transferred to our UK-based cloud infrastructure. From there, it’s made instantly available through a secure online portal, ready for segmentation, insight, and informed action — all without any manual effort.
What we capture.
(and why)
Contact Information
Demographics
Behavioural Cues
GDPR & Ethical Compliance
We design every layer of our systems, from hardware to cloud, to ensure data is captured automatically, accurately, and ethically. It’s all built in, with no added work for staff and no disruption to the customer experience.
On-device interaction.
Data capture begins at the point of engagement. Whether a user taps, scans, inputs details, or is passively analysed through age estimation, our machines collect valuable insights as a seamless part of the experience — not a separate process.
Intelligent software layer.
Each product runs British Automation’s custom-built software, engineered to capture meaningful data without slowing things down. This includes contact details, behavioural patterns, session metadata, and facial analysis where applicable — all processed in real time.
Secure cloud sync.
Once captured, data is encrypted and securely transferred to our UK-based cloud infrastructure. From there, it’s made instantly available through a secure online portal, ready for segmentation, insight, and informed action — all without any manual effort.
Integration & marketing tools.
Turning insight into action.
Capturing insight is just the beginning. Our systems are built to help you act on your data — whether that’s launching a campaign, building a list, or integrating with your existing tools.
Built-in Campaign Tools
CRM & Export Options
Real-time Automation
Let's start the conversation.
If you are interested in working with British Automation or learning more about our products and services, simply fill out this form and a member of our team will be in touch to discuss your requirements.